Director of Business Development and Marketing

 
 

Job Description

The Director of Business Development and Marketing (BD&M) is instrumental in the growth of Vulcan Wireless through cultivating new opportunities for the sale of Vulcan Wireless digital radio products. The Director of BD&M creates and directs the execution of the business development vison, strategy, plans, and processes to drive sales, increase revenue, expand markets, and accomplish financial objectives. The Director of BD&M is responsible for driving the contract acquisition process leading to new revenue sources by maintaining positive customer engagement.

This position requires working onsite at our Carlsbad, CA facility.

THIS POSITION REQUIRES U.S. CITIZENSHIP

Essential Duties and Responsibilities (including but not limited to the following):

  • Generate new and follow-on business opportunities related to sale of Vulcan Wireless products, services, and solutions

  • Qualify business opportunities within existing and prospective clients

  • Develop and implement capture strategies, analysis of competition, and win strategies

  • Manage and liaison with executives regarding bids and proposals activities related to request for information, requests for proposal, and other solicitations.

  • Create and Manage channels of communication with prospective and current customers

  • Assist in market research and analysis and provide initial analysis of that data as it relates to respective customers

  • Conduct office calls to targeted customers

  • Prepare and present opportunity reviews to executive leadership

  • Responsible for helping customers generate requirements that are applicable to Vulcan Wireless core products, services, and solutions

  • Develop forecasts and long-range business plans leading to new sales and revenue

  • Drive the organizations brand strategy, including assistance with possibly redefining and reimagining the organizations current brand strategy to ensure that it is properly aligned with the organizations strategic plan

  • Administer the organizations digital marketing program, including social media, internal website and email campaigns to ensure brand consistency

  • Manage marketing distribution channels including website, email, social media, and print

  • Maximize website performance, track keyword rankings, and implement SEO strategies

  • Utilize marketing, communication, and insurance platforms such as MailChimp, CodeTwo email signatures, ZyWave, Microsoft Bookings, Pathway, Tarmika, EZLynx, and others to reach marketing goals

  • Build and manage a network of reliable external agencies and marketing professionals to supply marketing services

  • Aid in the creation of proposals

  • Willing to travel

  • Other related duties as assigned by leadership

Requirements:

  • Bachelor degree or higher

  • Business Development/Marketing/Sales experience

  • Experience working in digital communications

  • Experience in the government acquisitions process and contracting

  • Prior bids and proposal experience

  • Experience identifying and closing business opportunities

  • Prior management experience

  • 10+ years of experience desired

Salary Range:

  • 157,000 - 224,000

  • Compensation depends on experience level

Benefits:

  • Competitive medical and dental benefits, including 100% company paid medical vision and dental plans for employees

  • 401(k) plan that includes employer matching

To apply please email a resume and cover letter to jobs@vulcanwireless.com with the position title in the subject line.